Business Spotlight: Beth Cook Design

Beth Cook is a graphic designer and runs her creative communications agency Beth Cook Design from her studio in Crowborough. She adds value to businesses providing the power of design for print and digital, including logo design and brand identity, business stationery, press and digital ads, brochures and reports and large format print such as roadside banners and exhibition display.

Beth’s style is clean and contemporary, and she has worked for larger brands such as the NHS, Hospice in the Weald and the IoD as well as supporting many smaller, local businesses with their brand management and graphic design requirements.

“Understanding your business is paramount, so we offer a free consultation and brand evaluation, helping you define your strengths and unique selling points and how they can be used to achieve your aims and objectives. We also define your audiences, identify your competitors, and ascertain how they approach the market in order to deliver the most effective outcome possible for your communications.

We then get immersed in the research, development and fine tuning of a job and combining creative flair, emotional intelligence and strategic thinking, we provide original print, brand and digital solutions that work seamlessly, captivating and inspiring your audiences.

Working alongside our clients, we get to know them, understand their market, support their business and create communications that reflect their vision, ensuring they stand head and shoulders above their competitors!”

Below are Beth’s top tips on maximising your brand identity.

1. Personality

A brand identity sets the tone of your brand, it is a visual representation of the values and personality of your brand and should be designed to communicate your company’s overall message, helping to promote business goals.

2. Consistency

Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements to create an integrated branding package, making it easily recognisable across all channels of visual comms.

3. Differentiation

A brand identity helps you to differentiate your business from the competition and appropriately positions your brand. Designing a professional, creative identity can help give you stand out to the potential customers and audiences you want to reach.

4. Awareness

Creating a brand identity package ensures your brand is at the forefront helping with the all-important brand awareness. The more places your brand is featured, the more contact it will make with consumers and the more memorable it will be.

5. Loyalty

An effective brand identity can help build customer loyalty and trust as it allows customers to make a connection between a product and the company.

If a brand aligns with its vision, focusing on the needs and connection of its target audience, it can effectively raise the profile of the business helping to attract the right clients and audience, so therefore initiating growth within the organisation.

So, if you think Beth could add value to your business with the power of design, get in touch for a chat.

T. 07530 580 079